Understanding your options for webinar hosting platformsīefore we dive into the specific features of Zoom, Microsoft Teams, ON24 and GoToWebinar, let’s take some time to understand the primary function of each. First, we’ll provide a brief overview of each webinar hosting platform and then compare them with detailed analyses of different features and benefits, such as analytics, video settings, pricing, etc.

So, how do you choose the best webinar platform that will function as the core training and lead-generation engine to drive your company’s success? We’ve partnered with our friends at Metrigy to break it all down for you in this post.

Today, nearly 60% of B2B professionals watch webinars every week, and nearly 70% of businesses rely on webinars to help convert users into paying customers. One or more experts present their ideas or provide training for a wider audience. The main difference between a webinar and a live meeting is that a webinar is more controlled, as the participants have clear roles assigned. Typical live meetings involve a lot of back-and-forth between participants - including sharing materials and discussing when, what and how tasks are assigned and accepted. What used to be a relatively simple ”standalone” webinar app choice now involves either: 1) examining how a video collaboration platform (like Zoom or Teams) can successfully evolve to fulfill webinar needs or 2) evaluating whether a point-solution like ON24 or GoToWebinar is still king of the hill. Microsoft Teams, Zoom, ON24 and GoToWebinar - oh my! As the unified communications (UC) workplace continues to grow, so does the number of different webinar hosting platforms.

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